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News from The Bridge...

Thought this research may be of interest to those anxious to know whether Social Media is getting the better of traditional methods of advertising...

Businesses' perceptions when it comes to a buyers' use of Social Media - Read Now


Set up and Go Exhibition Display
Midland based Nirvana Engineering wanted to be able to have an exhibition display that was easy to transport and simple to put together by any staff member - leaving them to concentrate on the business of selling.  We designed and produced two pull up banner stands and a selection of hard wearing but lightweight display boards. We also provided floor and table stands to allow a choice of where the picture boards could be displayed depending on the available space, table standing literature racks and a branded table cloth (as you never know the condition or colour of tables that are supplied by hotels or conference centres). Our client was delighted with the finished display and the over all value for money and had a number of complements from other exhibitors at its first outing.
One of Two Pull Up Banners
A1 PVC Foam Display Board


Theatre gets new web site


The very popular Wigan Little Theatre decided last year that it needed to provide the facility to book online.  This will go along way to alleviate the problem of the booking office not being open all the time due to its being run on a voluntary basis.  It has been thumbs up all round when we launched their new web site, the information on which they can change themselves immediately one show finished and another starts.  They can also upload pictures and provide an area to display auditon notices and member details.  The next stage will be to tie it into Tickets.com to get the online booking system linked to the web site and the necessary buttons put in place which will provide visitors online booking access.


Shopping Centre Hots up its Marketing despite the cold weather

Despite Bangor, North Wales suffering the worst snow in 23 years our marketing campaign for The Deiniol Shopping Centre pushed up footfall in the lead up to Christmas.  This had been preceded by an Autumn campaign which ran in the main Cinema Complex, bus interiors and exteriors and local media.  The ads were run in both English and Welsh. The three month campaign also included PR, discount coupons, events and competitions run in paper and on the Mall.


Press Advertisement
Cinema Poster in Wash Rooms
Bus Exterior Advert in Welsh




New sales brochure recharges batteries

Following the successful completion of a sales brochure for its sister company, international safety switch specialist Mechan Controls, Nirvana Engineering approached us to produce a sales brochure for its storage solutions that meet the needs of the reserve power industry.  Packaging a product into a sales tool that, whilst being vital for major worldwide industries, would certainly not be classified as being "sexy" was a challenge. We needed to ensure the information conveyed was informative yet looked good in order to gain the immediate interest of the target audience and we have been delighted with our client's response to the result.


Winning entries become part of Council's road safety campaign

Following the successful Road Safety competition devised and implemented by us for Wigan Council, we have been working with the winners to develop their entries for display across the Borough on bill boards, bus posters and to be heard on the radio.

Ludlow's brings us in to promote its business development across the region

It's an exciting time for both us and our new client Ludlow & Co as we have been promoting the growth of this leading Independent Financial Adviser across the region.

Having opened offices in St Annes a few months ago, two more businesses have recently become part of the Ludlow brand, facts which have created media interest across local, regional, business and trade press.

Picture shows Sid Ludlow [right], managing director of Ludlow's, with Chris Dewhurst from Chris Dewhurst Financial Planning in Longridge as they celebrate the recent merger between these two companies.

Industrial Purification Systems achieves significant recognition for innovation

We are delighted to announce that our client, Industrial Purification Systems (IPS), was runner-up in the 2009 Merseyside Innovation Awards held this month (July 2009) for its development of the CrossFlowMF1.0. Having spent a number of years developing this remarkable water filtration technology, IPS has already installed it in industry sectors including manufacturing, distilling, petrochemical and automotive and the media coverage has been terrific. Visit www.industrial-purifications.co.uk to find out more. Having worked with IPS now for five years we are currently implementing sales strategy support mechanisms including the implementation of various e-marketing solutions.

NEW REMOTE SENSOR TO BE LAUNCHED

We will shortly be sending out an announcement of the innovatory new remote sensor for testing emergency decontamination units, designed by our clients Showers & Eyebaths. We have had significant success over the years with getting this company in the trade journals and to have the opportunity of getting involved with new technology such as this is always a PR dream.

NEW WEBSITE FOR LEADING INDUSTRIAL WATER FILTRATION COMPANY
Bridge Creative Ltd has just completed a new website for St Helens based Industrial Purification Systems (IPS).

The web site provides IPS with the ability to manage the entire site in-house, having had a comprehensive Content Management System built into it, which will save the company considerably in the long term as they don't have to keep on coming back to us to update information and make changes. With additional search engine optimisation (SEO) that we are currently undertaking, the company is already seeing the benefit of investing in this valuable marketing technique with website enquiries increasing. click here to view the new site

SEE NO TRAFFIC ... HEAR NO TRAFFIC CAMPAIGN

We have just completed a very successful Road Safety Campaign for Wigan Council's LTP Delivery Group to raise awareness of the number of road accidents and fatalities occurring amongst 13 - 18 year old pedestrians across Wigan Borough which are caused by young people being distracted through misuse of texting and Ipods. 

With the strategy having been to launch a competition for the target market to create its own take on road safety, we implemented a campaign which included advertising on buses, local radio and newspapers. In addition, we created supporting websites, leaflets and various interactive outside events giving a combined estimated target audience reach of around 130,000 across Wigan Borough.